Thursday, February 28, 2013

First Impression is Key!

Preparing your home to sell can certainly be a daunting task, and most sellers don’t know where to start. I suggest you start where your buyers will start, with a first impression. It’s difficult to be objective about your own home, but there are some tricks you can try.

Jump in your car, and drive to an entrance to your neighborhood. Try to imagine that you are buyers considering purchasing a home there. Drive through the neighborhood, and take note of the conditions of all the homes, not just the ones that are for sale. What are the features of the homes you find most attractive? What makes some of the homes less appealing?


After you have figured out the components of good curb appeal, drive by your own home, and continue down the street. Then, drive by it from the other direction. How does your home compare? Are there changes that could be made to improve that “first impression?” Perhaps there is too much overgrown landscaping, or the yard is too bare? Is the exterior color attractive, and does the home look well-maintained?


I had a staging client who was instructed to change the mint green exterior of their home. They weren’t sure what color to paint it, and it’s so difficult to choose from a small color swatch. I suggested they tour areas of similarly priced homes, and decide what colors they found to be the most popular and the most attractive. The result, when they painted their home, was dramatic!


To be as objective as possible, try to see your home and neighborhood through the eyes of the buyers. You don’t have to have the most attractive home in your neighborhood to get it sold. But, wouldn’t it be nice if buyers pulled up in front of your home, and were excited to see inside?

Monday, February 25, 2013

Terms That Can SELL YOUR HOME!

I am asked quite often “What is the difference between decorating and staging?” I thought I would provide you with a quick explanation, and some definitions of other terms we use in staging.

Decorating is furnishing and accessorizing a space, with the taste and lifestyle of the homeowners in mind.

Staging is decorating, also, but in a manner which showcases the best features of the home, detracts from any negative features, and appeals to the greatest number of buyers.

Neutralizing is removing a particular style or theme. For example, if a home is decorated with a Southwest motif or a kitchen has a “cow” or “rooster” theme.

Depersonalizing is the removal of any items which speak loudly of who lives in the home. Family photos, memorabilia, travel souvenirs, trophies and awards, to name a few.

Scale is the term used to describe the relationship between the size of the room and the size of the furnishings. If the furniture is too big, or there is too much of it, it will make the room appear small and crowded. When the furniture is too small or there is not enough of it, the room can look bare and uninviting.

Balance refers to the placement of furniture in regard to other furniture or an architectural feature like a fireplace or built-in bookcases. Large pieces of furniture should be placed in a way in which the weight and height is even throughout the room.

Vignette is a word that stagers use to describe a smaller area furnished and/or accessorized which conveys a welcoming feeling on its own. A window seat accessorized with pillows, and a decorative tray containing a coffee cup and a book, would be considered a vignette.

Understanding these terms and recognizing the value of staging your home is vital in today’s market.

Friday, February 15, 2013

The Big Black Box!


Let’s face it, we love our television sets. In my staging career, this has been proven to me numerous times. I come into a home to make recommendations to make it show better, and clients seem so willing to add or remove whatever I suggest. Except the TV, that is. And, whatever they sit on to watch TV.

In recent years, televisions have certainly become more streamlined. Flat panel styles are much less intrusive than the large screen projection ones, or “the big black boxes”, as we stagers like to call them. But, not everyone has made the switch. That leaves a whole lot of family rooms whose main feature is the overly-large TV. In homes where all the furniture is aimed at the TV, it may cause buyers to overlook the features which are a part of the home. Buyers should be directed to that fabulous fireplace, or the incredible floor to ceiling windows.

Another distraction for buyers is the number of TVs in some homes. I had clients who had a TV in every room, including the dining room. Fortunately, we worked out a compromise, and they removed all but two. And, the big black box that swallowed up most of their small living room? It was one they agreed to remove, and it opened up the space to reveal a very nice sized room, which buyers appreciated, and the home sold quickly.

It’s never easy to have your home on the market. But, taking the steps necessary to get it sold quickly, means the inconvenience won’t last long, and the sooner you and your TV can be together again!